They thought they were so clever when they named the Desktop Applications Division. “And the abbreviation is ‘DAD’, isn’t that cute? Complements the Microsoft Office Manager toolbar (MOM).”
某个团队给自己起名叫『桌面应用小组』（Desktop Applications Division），感觉自己实在是太聪明了，顺便还说：『缩写是DAD（英文里的“父亲”），可爱吧？正好跟“Microsoft Office Manager” 工具栏（缩写MOM，英文里的“母亲”）凑一对。』
And then the troubles started.
Shortly after the new product group was formed, everybody in the product group started getting email talking about strange non-business things. How’s the garden doing? Did you get my letter? When will the twins be coming home from college?
The reason is that the email address for sending mail to the entire division was—naturally—”DAD”. But it so happens that many people have a nickname for their father in their address book, named—of course—”dad”. People thought they were sending email to their dad, when in fact it was going to DAD.
The email address for sending mail to the entire division was quickly changed to something like “deskapps” or “dappdiv”.